📊 HauntMap Media Kit
Everything a sponsor needs to know — with real numbers pulled from the site itself, not estimates.
Updated October 21, 2026
Audience
Visitors are unique browsing sessions counted by HauntMap's own on-site tracker. Families use HauntMap to plan their nights out: which displays to visit, which towns to tour, and where to stop for coffee, dinner and treats on the way — that's the moment sponsors show up in.
What's on the map
- 957 Halloween displays
- 27 Christmas displays (Jolly Map)
- 31 Haunted houses
- 378 Events
- 25 Halloween stores
- 4 Restaurants
- 1 Coffee & cafes
- 1 Live
Coverage: CA, CT, DC, DE, MA, MD, ME, NH, NJ, NY, OH, PA, RI, VA, VT — and growing weekly through the season.
More than a map
- Custom tour builder — visitors build their own driving/walking tours and share them; sponsor stops slot into the route as “Tour Fuel.”
- Games — Haunt or Not, Scare-O-Meter, Daily Halloween Trivia, Costume Contest keep visitors coming back all season.
- DIY section — decoration how-tos and prop builds from creators, embedded on-site.
- Town pages — every covered town has its own page, so sponsorships can target exactly one town.
Newsletter
Our weekly email — Haunt Weekly in Halloween season and Jolly Weekly at Christmas — is launching on Beehiiv, with sign-ups collected on-site and tagged by town and ZIP. Sponsor spots in the email are part of the Sitewide Featured package, available from launch.
Sponsorship
Two ladders: business sponsor packages run $250–$1,000, and homeowners can feature their own display at Founding-Sponsor Rates from $49 a season. Every sponsor click is tracked, and sponsors receive a monthly click report. See packages and buy on the Advertise page, or email [email protected].